Just Frame It: How Nike Turned Sports Stars into Superheroes
26 Sep 2024 — 23 Feb 2025 at Poster House
· New York City
On view at Poster House for 2024-2025, "Just Frame It: How Nike Turned Sports Stars into Superheroes" examines the visual language behind one of the world's most recognizable brands.
Through a curated selection of posters and print campaigns, the exhibition traces how Nike's bold graphic design and masterful storytelling elevated athletes beyond their sport — casting them as mythic figures, cultural heroes, and symbols of human potential.
From the basketball court to the running track, the show reveals the creative strategies that made Nike's imagery so enduring, and asks how advertising can function as a form of popular art.
Through a curated selection of posters and print campaigns, the exhibition traces how Nike's bold graphic design and masterful storytelling elevated athletes beyond their sport — casting them as mythic figures, cultural heroes, and symbols of human potential.
From the basketball court to the running track, the show reveals the creative strategies that made Nike's imagery so enduring, and asks how advertising can function as a form of popular art.
About the venue
Poster House
· New York City
Poster House is the first museum in the United States dedicated exclusively to posters. Located in Chelsea, Manhattan, New York City, on 23rd Street between Sixth Avenue and Seventh Avenue, the museum opened to the public on June 20, 2019.
