Air-India's Maharaja: Advertising Gone Rogue

This exhibition at Poster House examines the legendary Maharaja character that became synonymous with Air India's brand identity. From its debut in the 1960s, the Maharaja evolved through various artistic interpretations, reflecting changing design trends and cultural attitudes. The show traces how this advertising icon transcended conventional marketing to become a cultural phenomenon, showcasing posters, advertisements, and archival materials that document the character's transformation across decades. 'Advertising Gone Rogue' celebrates the creative audacity and visual innovation that made the Maharaja one of the most recognizable symbols in aviation history.