Advertising India's Sandalwood Film Industry

This exhibition at Poster House examines the rich history of advertising and promotional materials from India's Kannada-language film industry, commonly known as Sandalwood cinema. Through an extensive collection of posters and ephemera spanning multiple decades, the show traces the evolution of visual design, typography, and marketing strategies that have shaped how Sandalwood films were promoted to audiences. The exhibition celebrates the artistry and cultural significance of these materials, revealing how poster design reflected broader trends in Indian cinema, graphic design, and popular culture. Visitors will discover the distinctive aesthetic qualities and creative approaches that made Sandalwood film advertising a vital part of India's cinematic landscape.